Discover more with Oracle CX Marketing Eloqua Insight

All Eloqua Marketing users have access to Insight, the powerful Eloqua reporting module built on the Oracle Business Intelligence Enterprise Edition platform (OBIEE) platform. We’ve brought together a range of resources to help you get the most out of Eloqua Insight with your campaign and contact data.

As many marketers race from one campaign to the next, it’s easy to miss the insight that could be discovered in your overall campaign performance.

The first thing to understand about Insight.

Eloqua provides two levels of access to Insight. These are explained to the right as Insight “Reporter” and  “Analyzer” users.

Each edition of Eloqua includes access to Insight as a Reporter or Analyzer user for all licensed Eloqua users. e.g. if you have 35 Eloqua users, all users have access to Insight Reporter and 35 can have access to Insight Analyzer.

The Analyzer user is generally the more data-oriented team member or Business Analyst, a person more familiar with BI platforms and someone who confidently understands data structures. We would suggest that Analyzer access is not provided to all users.

Insight Analyzer licenses are assigned by the Eloqua Administrator. It’s our experience that those changes in access can take up to 24 hours to become active once assigned to a user.

Insight “Reporter” User

All Eloqua users have access to Insight. This basic reporting platform provides access to 100+ pre-configured reports providing exceptional detail about the engagement of your contacts across your various campaigns.

Insight “Analyzer” User

Analyzer provides all of the same access as Insight, however Analyzer provides the more data-savvy digital marketer with the ability to configure your own reports and to build dashboards within Insight for the wider marketing team. 

Oracle Marketing Cloud Eloqua Insight Resources.

About these resources.

Many of these resources are freely available. Some will require you to login to Topliners, if you don’t already have an account click here to create one.

Your Topliners/Oracle Account ID can be used across of a range of Oracle assets e.g. when you register for an Oracle Eloqua event.

Sometimes the barrier is knowing what to look for, Eloqua makes this process easier with Insight reporting.

You have 200+ default reports available to help you target specific aspects of campaigns. Reports can be adjusted in Eloqua Insight or easily exported to manipulate in a range of 3rd party applications.

Accessing these resources

Oracle Communities | Topliners

If you click on any of the links on this page and arrive at a login screen, it’s most likely you’ve clicked on a link within Topliners. You will need to create a Topliners account in order to progress. A Topliners account will give you access to a wide range of Oracle resources. 

Eloqua Help Centre

Oracle-Eloqua-Help-Centre-Home-Page-1200x750pxl

These links to the Eloqua Help Centre will take you directly to the Insight Resources.

Quick YouTube clips to help you navigate Insight.

Running a Report in Insight

In this video, we’ll walk you through the process of running a report in Insight! This can be done by both Reporters and Analyzers. We’ll also cover drilling through to another report!

Exporting or Printing a Report in Insight

In this video, we’ll walk you through the steps to export or print a report in Insight! This is a standard function that all Insight users have access to.

Creating an Agent in Insight

The Agent functionality available from Eloqua Insight helps you with report subscriptions, automation, and managed delivery. This video explains what an agent is and how you can create one in the new Insight.

Working with Report Columns in Insight

In this video, we’ll walk you through the process of adjusting the arrangement of columns in Insight! This can be done by both Reporters and Analyzers.

Adding Views to an Insight Report

You can add various views to your reports, from bar graphs to pie charts, and you can add those reports with those views to your dashboards in Insight.

Creating a Custom Report in Insight

In this video, we will show you how to create your very own custom report in Insight! Eloqua Insightvcan help your company analyse data and make critical decisions that will contribute to your marketing goals.

Insight Guides, How-To and more.

BUTTON Getting Started INSIGHT OMC Help Centre

200+ Insight reports.

  • The Insight catalogue has over 200 standard reports. Click here to view the entire catalogue on the Eloqua Help Centre site.
BUTTON Building your first analysis INSIGHT OMC Help Centre

Insight subject areas.

  • With over 20 subject areas and over 200 reports in New Insight, how do you know where to being? Visit the Insight Report Matrix.
  • The matrix tells you what is available where.
BUTTON Common Reports INSIGHT OMC Help Centre

Insight building blocks.

  • Insight reporting is made up of building blocks that create the foundation for your analysis.

Oracle University

~

Oracle Eloqua: Insight for Reporters

This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you’re not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. 

If you’re an Oracle Marketing Cloud customer and do not have an Oracle CX Marketing Learning Subscription, contact Marketing Cube today for pricing and details.

This recently updated OnDemand course covers Oracle Eloqua Insight (powered by Oracle BI). Students will learn functions available to the Reporter user type and how to work with reports in the Report Catalog. Marketing Cube provides a range of tailored training solutions for Oracle CX Marketing customers.

Visit Marketing Cube College to learn more about our in-person and live webinar sessions for your team.

Course Name: Oracle Eloqua: Insight for Reporters

By the end of this class, you will be able to:

  • Access and navigate within Oracle Eloqua Insight

  • Prompt and run reports

  • Sort, filter, and drill into report data

  • Manage Favorites

  • Export and print reports

LAST UPDATED April 2020